Admiral Cigarette

Late 1800s cigarette advertisement produced by Thomas Edison Manufacturing.

L'Âge d'or de la pub

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Paris capitale de la mode, 50 ans de Fashion Week !

Kansalainen Jussila

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

The Merchants of Cool

A documentary on the marketing of pop culture to Teenagers.

A Associação

The Choice - The Risks of Web Democracy

Italy’s biggest political party, the Five Star Movement, promotes direct democracy through internet voting. Five Star Movement uses a digital platform named Rousseau, that allows Movement’s members to vote online and express their opinion on various issues. But who governs this data?

Bons baisers de la planète Schtroumpf

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.

One Man and His Shoes

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

Espacio gratuito

Political spots are a genre with its own rules, continuities and ruptures. This film explores different visions of Argentina constructed by publicists and candidates faced with the task of seducing voters.

Report from the Front

Documentary short preserved by the Academy Film Archive in 2012.

Irresistible: Why We Can't Stop Eating

Chris van Tulleken takes a personal view at why ultra-processed foods are so irresistible and how they have come to dominate food culture.

Console Wars

In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.

Propaganda : la fabrique du consentement

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

Buy Now! The Shopping Conspiracy

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

Pink Ribbons, Inc.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

The New Corporation: The Unfortunately Necessary Sequel

Two decades after the initial exposé of the corporation, this follow-up unveils a world now fully remade in its image and perilously close to fascism.

The Persuaders

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.